The word Luvie stems from the Sanskrit language and it roughly translates to beauty. Beauty didn’t always mean flawless skin, competing with one another, or rating people based on their beauty. With the advent of modernization and Industrialization, the word beauty has lost all its sense and meaning. These days most of the criteria for judging are just based on flawed marketing strategies that attack people’s insecurities, and one of the most infamous ones is the criteria of fairness. But these criteria are baseless because the color of the skin is majorly based on genetics and cell pigments. Most of the cosmetic products in the market these days, are loaded with chemicals and do not account for the different skin types and their needs. They may achieve the desired result in a short period but they cannot promise a sustainable result and they just haven’t been around long enough to understand the kind of effect they have on the body in the long run.
On the flip side of the coin, there is Ayurveda, an Indian heritage that has been around for more than 4000 years. The ancient practice of Ayurveda has a very holistic approach to beauty and skincare. According to Ayurveda, beauty is not a “fairness” competition or a short-term cure to treat one’s skin ailments, rather it celebrates every skin and body type for all its beauty and its flaws. It goes in deep to understand the root cause of a particular ailment and treats it from the roots. The process is long and time-taking but more often than not it promises a long-term solution and not just a shortcut. Ayurveda has closely studied various skin types and has taken painstaking efforts to understand what works and what doesn’t for each skin type. Ayurveda has always had an innate devotion and respect towards nature and it was built upon the ideology that to treat the ailments of a living organism they had to extract the treatments from the produce of other living things. The concept of “Prana” developed by Ayurveda is so intricate and well-built that it makes sense even thousands of years after its inception.
Similarly, Luvie Essentials is built around the same premise of Ayurveda; that nature is the strongest force in the universe and if we respect and take care of it, there is no solution it can’t offer for any problem that we have. Luvie Essentials has taken the concepts and learning of Ayurveda and married them with modern-day equipment and processes to meet the expectations of today’s fast-paced world. Keeping in mind the different skin types and their specific needs, we at Luvie Essentials try and bring to you the most natural products made using natural extracts and essential oil. It’s not just the natural product we focus on, we also know the amount of plastic waste that is left behind by cosmetics packaging which affects our nature negatively. We pay equal importance to the packaging we use so as not to affect nature negatively. Ecological packaging is the first step towards preserving our nature and we promote it by using biodegradable packing or recyclable packaging.
Why Luvie? How are our soaps any different?
Traditionally, soaps were produced using wood-ash to convert fats and oils into crude soap. Soaps prepared using wood ash are naturally milder and softer than your average soap bar but offer a lot more conditioning and are free of any sulfates and harsh chemicals that damage and strip your skin of oils that are necessary for naturally healthy and glowing skin. Luvie’s soaps are made from soap bases prepared using wood-ash and carefully curated blends of essential oils and fragrance oils and to produce a skin-loving soap bar that is specifically tailored to meet the needs of the different skin types.